TOOLS

Opportunity 機会を見つける
Experience Interview / Stakeholder Interview / Media Scan / Case Study / Industry Bias / Era Map / Trend Map / Value System / Convergence Map / Trend Matrix / Opportunity Map / Product/Action/Culture / From...to Workshop / Scenario Workshop / Opportunity Workshop
Research 人々を理解する
Cluescan / Deep Dive / City Share / Experience Simulation / Observation / Video Ethnography / Remote Ethnography / Depth Interview / Ethnographic Interview / Picture Interview / Cultural Probe / Card Sorting / Collage / Generative Session / IAE / ZMET / ZMET Express / innerscope
Insight インサイトを獲得する
Physical Model / ERAF System Diagram / Activity Network / Insight Matrix / Semantic Profile / User Segmentation / Persona / Scenario / Experience Map / Experience Motif / Insight Workshop / Persona Workshop
Ideas アイデアを生み出す
Experience Framework / Idea Session / Goal Enrichment / Concept Metaphor / Role Play / Co-Creation Session / Concept Sorting / Morphological Approach / Concept Evaluation / Concept Link Map / Design Criteria / Future Scenario / Solution Diagram / Solution Role Play / Solution Prototype / Strategy Roadmap / Platform Plan
Experience 経験をデザインする
Concept Catalog / Concept Prototype / Behavioral Prototype / Concept Sketch / Experience Blueprint

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