Set direction and criteria for realizing concepts into marketable products, services, and systems/environments.
Through a series of personal experiences, understand the moods, emotions and meanings users are seeking. Using this understanding, define in a simple language which emotions and meanings will be provided through products, services, environments, and communications.
Define design elements such as color, shape, material, logo type, information type and hierarchy, and layout to provide familiar and easy to understand user experiences.
Emotional Design Criteria
Define emotional elements such as tone and manner, movement, metaphor, symbol, and story in order to convey the desired emotions and meanings.
Concept Catalog / Concept Prototype / Behavioral Prototype / Concept Sketch / Experience Blueprint