Visualize concepts and ideas early in order to verify them tangibly from client and user points of view. Verifying repeatedly throughout development enables refinement of offering concept quickly and cost-effectively.
In their ideal scenarios, how do users act and feel? Refine offering design through iteration of easy to understand stories which illustrate ideal user experiences.
Visualize specifications and functionality of the design using techniques such as CG, illustrations, and modeling, and collaborating with various external creators. By creating quick prototypes early and often, we can brush up design of the whole through verification of specific parts.
Concept Catalog / Concept Prototype / Behavioral Prototype / Concept Sketch / Experience Blueprint