Refine and abstract ideas into a conceptual package consistent with users for tailoring more effective communications.
Derive Concept from Goal
What kind of user goals do the ideas support? What aspects of user attitudes and behaviors are made to change? From this, develop stronger concepts based on the relationship between the created ideas and the goal.
Derive Concept Using Metaphor
Figure out customers' emotional goals, relating to the kinds of emotions and modes they want to act in, and develop concepts by using analogies and metaphors which amplify these emotions.
Experience Framework / Idea Session / Goal Enrichment / Concept Metaphor / Role Play / Co-Creation Session / Concept Sorting / Morphological Approach / Concept Evaluation / Concept Link Map / Design Criteria / Future Scenario / Solution Diagram / Solution Role Play / Solution Prototype / Strategy Roadmap / Platform Plan