SERVICE

Insight Generation

Derive key insights which drive people's behavior, and using such clues to spark new interpretations, which may have yet to be recognized but strike the core issue.

Insight Clusters

Group findings into clusters and reveal key insights.

Three Goals

Capture relevant observations and insights common to users in order to identify three primary levels of user goals (behavioral, emotional, and deeper meaning/life), and understand their relationship to each other and broader context.

Distance Comparison

Derive dramatic insights by comparing and analyzing research results from different categories to discover unexpected links between attributes and elements.

ステップ

TOOLS

Physical Model / ERAF System Diagram / Activity Network / Insight Matrix / Semantic Profile / User Segmentation / Persona / Scenario / Experience Map / Experience Motif / Insight Workshop / Persona Workshop

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