Derive key insights which drive people's behavior, and using such clues to spark new interpretations, which may have yet to be recognized but strike the core issue.
Group findings into clusters and reveal key insights.
Capture relevant observations and insights common to users in order to identify three primary levels of user goals (behavioral, emotional, and deeper meaning/life), and understand their relationship to each other and broader context.
Derive dramatic insights by comparing and analyzing research results from different categories to discover unexpected links between attributes and elements.
Physical Model / ERAF System Diagram / Activity Network / Insight Matrix / Semantic Profile / User Segmentation / Persona / Scenario / Experience Map / Experience Motif / Insight Workshop / Persona Workshop